JR Shop

Introducing the new JR SHOP. The team behind some of luxury fashion retail's most considered spaces. Luxury fashion lives in environments as much as it lives in products. JR is the team building those environments. Stores, showrooms, worlds you can walk into. We created a brand that works the same way: a timeless wordmark, and space treated as a material. The space between JR and SHOP creates room for everything they do now, and everything they'll do next. Built by design. Built to last.

New York City — 2025

Samuel Regan, CD — Gabriele Bertini, Head of Product — Afonso Calixto, Brand Designer — Matheus Nobre, PM