It's Him Bar
A retro-NYC cocktail bar in Hell's Kitchen — an identity steeped in the charm of clandestine LGBTQ+ history.
We are thrilled to introduce It's Him Bar, a new sophisticated addition to Hell's Kitchen, NYC. Our close partnership with their team has culminated in a unique brand identity inspired by retro NYC, evoking the charm of a bygone era when the LGBTQ+ community found solace in the clandestine allure of cocktail bars. Steeped in the rich cultural tapestry of New York City, It's Him Bar embodies the grit, glamour, and resilience that define this iconic neighborhood.
New York — 2025
Samuel Regan, CD & Photographer — Angeline Lim, Designer — Matilda W. Bergh, Designer — Minsoo Park, Designer — Alexandra Apaza, Illustrator — Michelle Morin, Photographer
