Remember the thrill of catching someone's eye across a room, a chance conversation at a friend's party, or a spontaneous meet-up on a summer rooftop? SURF is here to bring that excitement back.

At STOODIOOS, we partnered with the SURF team to bring this vision to life through bold strategy, positioning, and a visual identity that’s playful, modern, and timeless.

Remember the thrill of catching someone's eye across a room, a chance conversation at a friend's party, or a spontaneous meet-up on a summer rooftop? SURF is here to bring that excitement back.

At STOODIOOS, we partnered with the SURF team to bring this vision to life through bold strategy, positioning, and a visual identity that’s playful, modern, and timeless.

New York

2025


2025

New York City

Branding

Product

Website

Photoshoot

Campaign

Merch

Launch Event

New York

2025


2025

New York City

Branding

Product

Website

Photoshoot

Campaign

Merch

Launch Event

Samuel Regan, CD

Jessie Bosley, Copywriter & Strategist

Matilda Westin Bergh, Designer

Angeline Lim, Designer

Minsoo Park, Designer

Jamie Quantrill, Motion Designer

Nick Thomsen, Photography

Michelle Morin, Videography & Editing

Graham S. Lewis, Stylist

Lindsay Katsuk, HMUA

Samuel Regan, CD

Jessie Bosley, Copywriter & Strategist

Matilda Westin Bergh, Designer

Angeline Lim, Designer

Minsoo Park, Designer

Jamie Quantrill, Motion Designer

Nick Thomsen, Photography

Michelle Morin, Videography & Editing

Graham S. Lewis, Stylist

Lindsay Katsuk, HMUA