SURF
SURF
2025

SURF

Bringing back the thrill of real-life connection — bold strategy, positioning, and a playful, modern identity.

Remember the thrill of catching someone's eye across a room, a chance conversation at a friend's party, or a spontaneous meet-up on a summer rooftop? SURF is here to bring that excitement back. At STOODIOOS, we partnered with the SURF team to bring this vision to life through bold strategy, positioning, and a visual identity that's playful, modern, and timeless.

New York — 2025

Samuel Regan, CD — Jessie Bosley, Copywriter & Strategist — Matilda Westin Bergh, Designer — Angeline Lim, Designer — Minsoo Park, Designer — Jamie Quantrill, Motion Designer — Nick Thomsen, Photography — Michelle Morin, Videography & Editing — Graham S. Lewis, Stylist — Lindsay Katsuk, HMUA

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