SOL House of Healing Arts is redefining what care looks and feels like. We built a brand that bridges the gap between cold, clinical healthcare and exclusive wellness culture — creating something more human, emotional, and alive.
The identity brings color and vitality back into care, with gradients that move like energy, grounded typography, and calm, intentional motion. Beyond the visual system, we extended the brand across every touchpoint: from the website and storefront to printed materials and lifestyle products.
The result is a holistic experience that replaces anxiety with warmth, a space where taking care of yourself finally feels good.
SOL House of Healing Arts is redefining what care looks and feels like. We built a brand that bridges the gap between cold, clinical healthcare and exclusive wellness culture — creating something more human, emotional, and alive.
The identity brings color and vitality back into care, with gradients that move like energy, grounded typography, and calm, intentional motion. Beyond the visual system, we extended the brand across every touchpoint: from the website and storefront to printed materials and lifestyle products.
The result is a holistic experience that replaces anxiety with warmth, a space where taking care of yourself finally feels good.
SOL House of Healing Arts is redefining what care looks and feels like. We built a brand that bridges the gap between cold, clinical healthcare and exclusive wellness culture — creating something more human, emotional, and alive.
The identity brings color and vitality back into care, with gradients that move like energy, grounded typography, and calm, intentional motion. Beyond the visual system, we extended the brand across every touchpoint: from the website and storefront to printed materials and lifestyle products.
The result is a holistic experience that replaces anxiety with warmth, a space where taking care of yourself finally feels good.
New York
2025
In collaboration with
SOL
Credits
Samuel Regan, CD
Angeline Lim, Designer
Nathalia uchiyama, Designer
Ran Park, Designer
Matheus Nobre, PM
William Koenig, Developer
We partnered with SOL House of Healing Arts to build a brand that challenges what care looks and feels like today. In America, healthcare is often cold and clinical. Wellness, on the other hand, can feel curated for a privileged few.
SOL exists between those worlds. It’s a new kind of healing space built around one simple idea: that care should feel good.
Inside SOL, people move, stretch, recover, and reconnect with their bodies. It’s not about perfection; it’s about feeling present again. And we wanted the brand to feel the same way.
We partnered with SOL House of Healing Arts to build a brand that challenges what care looks and feels like today. In America, healthcare is often cold and clinical. Wellness, on the other hand, can feel curated for a privileged few.
SOL exists between those worlds. It’s a new kind of healing space built around one simple idea: that care should feel good.
Inside SOL, people move, stretch, recover, and reconnect with their bodies. It’s not about perfection; it’s about feeling present again. And we wanted the brand to feel the same way.
We partnered with SOL House of Healing Arts to build a brand that challenges what care looks and feels like today. In America, healthcare is often cold and clinical. Wellness, on the other hand, can feel curated for a privileged few.
SOL exists between those worlds. It’s a new kind of healing space built around one simple idea: that care should feel good.
Inside SOL, people move, stretch, recover, and reconnect with their bodies. It’s not about perfection; it’s about feeling present again. And we wanted the brand to feel the same way.
We created an identity that brings color and vitality back into care — gradients that move like energy, type that grounds each moment, and motion that flows with calm intention.
Every element was designed to counter the neutrality of traditional healthcare spaces — turning something clinical into something emotional, alive, and human.
Beyond the identity, we built a full ecosystem:
a website designed to simplify care, a storefront that radiates energy through light and glass, printed materials that make the smallest interaction feel considered, and merch that extends the spirit of SOL into people’s daily lives.
The result is a brand that replaces anxiety with warmth, and pressure with presence.
A place where people actually want to take care of themselves, because it finally feels good to do so.
We created an identity that brings color and vitality back into care — gradients that move like energy, type that grounds each moment, and motion that flows with calm intention.
Every element was designed to counter the neutrality of traditional healthcare spaces — turning something clinical into something emotional, alive, and human.
Beyond the identity, we built a full ecosystem:
a website designed to simplify care, a storefront that radiates energy through light and glass, printed materials that make the smallest interaction feel considered, and merch that extends the spirit of SOL into people’s daily lives.
The result is a brand that replaces anxiety with warmth, and pressure with presence.
A place where people actually want to take care of themselves, because it finally feels good to do so.
We created an identity that brings color and vitality back into care — gradients that move like energy, type that grounds each moment, and motion that flows with calm intention.
Every element was designed to counter the neutrality of traditional healthcare spaces — turning something clinical into something emotional, alive, and human.
Beyond the identity, we built a full ecosystem:
a website designed to simplify care, a storefront that radiates energy through light and glass, printed materials that make the smallest interaction feel considered, and merch that extends the spirit of SOL into people’s daily lives.
The result is a brand that replaces anxiety with warmth, and pressure with presence.
A place where people actually want to take care of themselves, because it finally feels good to do so.
